Founded in 2026 by Faïda MARCEL JOSEPH, FAIDA is a fashion brand combining practicality and refinement.

Behind the brand, a first name: Faïda. In Arabic, it means “that which is useful, that which brings good.” A value that guides every decision.

FAIDA was born from personal experience. As a student and then a working woman, I regularly found myself at prayer time without appropriate clothing.

I found the answer in Indonesia, where I lived and taught. A recognised textile expertise, compact and carefully crafted pieces, sourced directly from trusted artisans.

FAIDA PARIS now offers indoor jilbabs and lightweight, durable, elegant compact jilbabs pieces designed to integrate naturally into a woman’s everyday life.

And this is only the beginning. FAIDA PARIS’s ambition is to gradually expand into other essential pieces for women.​​​​​​​​​​​​​​​​